Their aim was to get ordinary mortals to advertise for them. Awesome achievement especially in tune with the upcoming Standard Chartered Singapore Marathon. I'm sure Adidas sold alot of their running shoes during this campaign. It's an example of simple yet effective advertising.
Bad advertising 1: M1 Communications.
Squirrels and Einstein?
Bad advertising 2: Most commercials featuring local celebrities. Have you seen the commercial for Grassland coaches - the one with Christopher Lee? His command of english is atrocious, and to think it's not even a live interview with him. A few years ago, was it Carlsberg beer with the cheesy chinese new year commercials? It's quite obvious the commercials came with low budgets. Terrible.