Would you buy slimming products or exercise equipment from a fat and sloppy person? Would you even think of purchasing a sports car if the salesperson seems to know nuts about cars? Would you order from a waitress in a high class restaurant if she has no idea what's the difference between chicken and beef?
What does it take to do effective advertising?
I'm not an advertising guru. Neither am I a marketing person. I'm a consumer, and I guess II'm the best person to judge the effectiveness of an advertising campaign. All I have to do is to be convinced.
Good advertising: Adidas.
Their aim was to get ordinary mortals to advertise for them. Awesome achievement especially in tune with the upcoming Standard Chartered Singapore Marathon. I'm sure Adidas sold alot of their running shoes during this campaign. It's an example of simple yet effective advertising.
Bad advertising 1: M1 Communications.
Squirrels and Einstein?
Bad advertising 2: Most commercials featuring local celebrities. Have you seen the commercial for Grassland coaches - the one with Christopher Lee? His command of english is atrocious, and to think it's not even a live interview with him. A few years ago, was it Carlsberg beer with the cheesy chinese new year commercials? It's quite obvious the commercials came with low budgets. Terrible.
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