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Tuesday, July 15, 2008
I reproduce the edited letter here:
N-Day song's music concept video a copycat?
I WAS proud of Singapore when I first read the lyrics to this year's National Day theme song Shine For Singapore.
The song made me reminisce about songs of past National Day Parades.
All of them, whenever sung or hummed in the head, invoke pride and belonging.
Our usual complaints of fare hikes and increase in Electronic Road Pricing (ERP) gantry prices are overshadowed by the fact that our pragmatic Government has boldly moved forward to be one of the best in the world in many aspects, including prosperity, security and technology.
The songs make us feel that we're part of the nation's progress.
But here's the glitch. The music video concept popularising Shine doesn't seem original. It mimics one that was aired by the Japan Ad Council, about two years ago, which, ironically had a tagline that said: 'How to encourage your child? Use your imagination.'
The uncanny similarities between Shine and the Japanese ad, can be viewed on the Internet's YouTube, titled Imagination Whale.
I hope it's coincidental. If it isn't, what does it say about our imagination and creativity? How do I call Shine my Singapore song if the music video copied its Japanese predecessor?
Sunday, July 13, 2008
I was so proud of Singapore when I first read the lyrics to this year's National Day theme song "Shine for Singapore".
"Have you heard a song,
One that moved you, one that made you sing along?
Your dreams and hopes will all come true
If you believe that every vision begins with you.....
Shine for Singapore
This is your song
Deep inside your heart where it belongs
It'll always stay, strive for your goals.
You will achieve with visions so bold..."
The song made me reminisce the rest of the national day songs of past NDPs. All of them, whenever sung or hummed in the head, invoked a sense of pride and a sense of belonging. Our usual complaints of fare hikes and increase in ERP gantries are all overshadowed by the fact that our pragmatic Government has boldly moved forward to be one of the best in the world in many aspects including prosperity, security, technology, etc. We cannot really deny the fact that we've all been part of our nation's progress to what it is today.
"Shine for Singapore. This is your song." And then I saw the MTV for the theme song. It reeked of plagiarism and the total lack of originality and creativity. The MTV is the same as one that was done by the 'Japan Ad Council', one that ironically had a tagline that said "How to encourage your child? Use your imagination."
The uncanny similarities between 'our song' and the 'Imagination Whale' version on youtube lean towards what I see as a lack of respect for intellectual property, much less imagination and creativity. It's even worse when this is meant to be our national song!
What have we become? I'm totally disappointed. I'll still shine for Singapore in other ways, but acknowledging this song as 'my song'? No thanks, I don't need the accolade.
Saturday, July 12, 2008
See the similarity between this ad from Japan and Singapore's MTV for the new NDP theme song?
To think that this ad encourages imagination. Ha! And Singapore copies the concept. Talk about creativity and IMAGINATION! gosh....
For the record, I first saw this japanese ad a few months ago when a friend sent me a link. And when I saw the NDP MTV, I immediately knew that someone copied the concept.
The Japan Ad Council should sue whoever did the MTV for the theme song.... and Singaporeans should feel ashamed that we are in total lack of creativity and imagination. Or perhaps on the positive note, we're just excellent plagiarists.